Video: detrás de escena: One More Rep™
- 26 de abril del 2018
El nuevo video de One More Rep™ comienza con una panorámica lenta de la sala de pesas de la sede de BPI Sports. Se oye una voz gritando sobre el estruendo de las pesas. That’s Whitney Reid. He’s the National Sales Director for BPI and a fixture not only at our offices, but also in our advertising. At 6’1” and 225-pounds of muscle, he’s hard to ignore, even when he’s not shouting. While the video was designed to capture the spirit of the new pre-workout, One More Rep™, the story behind it captures the spirit of BPI Sports.
Daniel Guedes is the Senior Digital Producer and UI/UX Designer at BPI Sports. He was also the very unassuming star of the One More Rep™ video. In fact, being made the star of the video was a complete surprise. "I showed up and the camera crew was there," said Daniel. "I thought I was going to be an extra!"
"One thing that sets us apart from other brands is that everyone here lives the life," said Whitney. "Daniel is one of those guys I see in the back, in the warehouse gym training hard. He stays in great shape and you can tell he is dedicated to improving himself. That is why we chose him for the video and that is what One More Rep™ embodies."
For Daniel, being made the star of the One More Rep™ video was recognition for years of silent toil. A journey that took a skinny teenager from Caracas, Venezuela, to south Florida, and eventually to work for BPI. Daniel, who has worked on the graphics for the new One More Rep™, was excited to be featured in this campaign because he likes the new product and its innovative natural ingredients.
"I don't usually take pre-workouts," said Daniel. "I usually just drink tea or coffee. I like the fact that it gave me a lot of energy, but it was clean energy, without that jittery feeling. It really helped me to push myself."
How the New One More Rep™ Came to Be
The new One More Rep™ was the result of conversations between BPI co-founder James Grage, VP of Sales, Chris MacKenzie and National Sales Director, Whitney Reid.
"It's more of a performance-based product than just a pure energy product," stated Whitney. "The key ingredient is beetroot. It's one of my favorite ingredients. Our VP Chris and I have been taking beetroot for years because of the pump aspect of it. It was me, Chris and James talking about what we personally used. That's how we formulated the product."
Here are the ingredients that James, Chris and Whitney used as the blueprint for the new One More Rep™:
La remolacha es un vegetal rico en antioxidantes que contiene nitratos en forma natural que aumentan el óxido nítrico en el cuerpo. Puede incrementar la bomba muscular durante el ejercicio, la resistencia y rendimiento.
La carnitina es un transportador de grasa, que aumenta la cantidad de células grasas llevadas a la mitocondria, donde se queman para obtener energía. Esto ayuda a perder peso y mejorar el rendimiento.
Because of citrulline's ability to support cardiovascular health, reduce muscle fatigue and improve endurance, it has applications that benefit both athletes and people with heart health concerns. Citrulline has also been shown to relieve muscle soreness.
Betaine has been recommended as a performance-enhancing compound. Betaine boosts both athletic performance and muscle endurance.
Elige One More Rep™
One More Rep™ contains no artificial colors. Its red color is actually a result of beetroot powder. The formula is beta alanine free, which means you won't experience the tingles, jitters or a crash. Plus, One More Rep™ doesn't contain creatine, so it's safe to stack with other supplements. EViene en cuatro deliciosos sabores: Hurricane Orange, Raspberry Tea, Fruit Punch y Berry Splash.
"It's going to give you an insane pump," says Whitney. "It has a great energy aspect to it but it is not overly caffeinated. This is truly a performance based pre-workout."